Guides from real jobs.

Short and specific. Each one comes from a site we actually worked on or a question we get asked: what we saw, what it meant, and the order we fixed it in.

SEO for a small business website: the part that brings results

Most small business SEO advice is written for people with a marketing team. You do not need one. A short list of things done properly brings most of the results, and you can do the first half yourself in a week. Here is that list, in order.

SEO3 min readSeptember 2026

Website not showing up on Google: the checks, in order

You search for your business and the site is not there. It is nearly always one of eight causes, and most of them take minutes to find and fix. Here they are, in the order to check, from a setting someone forgot to a site that is simply new.

SEO3 min readSeptember 2026

Rankings dropped after a redesign: why it happens and how to stop it

A new site launches, it looks better, and within a month search traffic has halved. It is one of the most common and most avoidable disasters in web work. Here are the seven causes, in order of frequency, how to find which one hit you, and the recovery order.

SEO3 min readSeptember 2026

Title tags and meta descriptions: writing the ones that get the click

The blue link and the grey text under it are the whole of your advert in Google. Most sites leave them to defaults. Here is what each one does, the lengths that survive, a way of writing them that takes two minutes per page, and the mistakes that lose the click.

SEO3 min readSeptember 2026

Local SEO: getting found on Google Maps and in near me searches

For any business that serves a place, the map results matter as much as the website, and they run on different rules. Here is what decides who appears in the map pack, the profile setup that takes an afternoon, and the monthly habits that keep you there.

SEO3 min readSeptember 2026

Google Search Console: the five reports worth reading every month

Search Console is free, it is Google telling you directly what it sees, and most owners have never opened it. You do not need all of it. Five reports, twenty minutes a month, catch nearly everything that goes wrong with a site in search.

SEO3 min readSeptember 2026

Core Web Vitals in plain terms: LCP, INP, CLS and what moves them

Google measures three things about how your pages feel to real visitors, and uses them in ranking. The names are unfriendly; the ideas are simple. Here is what each one means, what a good number is, what usually causes a bad one, and how to fix it.

SEO3 min readSeptember 2026

Technical SEO checklist: sitemap, robots, canonicals, redirects

Technical SEO is the plumbing: things that are either right or wrong, that nobody sees, and that quietly decide whether Google can index and trust the site. Here is the checklist we run at every launch and every quarter, in plain language, with what each item prevents.

SEO3 min readSeptember 2026

Schema markup for a business website: which types matter

Schema markup tells Google what your pages are in a language it reads without guessing: a business, an article, a product, a service. Most business sites have none. Here are the four or five types that matter, what each earns you, and how to add them without a plugin doing it badly.

SEO3 min readSeptember 2026

AI search and your website: what changes, and what does not

Google now answers many searches itself, at the top of the page, using AI. Clicks on informational searches have fallen. Business searches have not. Here is what actually changed in the traffic we see, what still brings customers, and the practical things worth doing about it.

SEO3 min readSeptember 2026

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